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Will Cloud Technology Enable New Business Models to Emerge in 2022?

By Clairvoyant Perspectives - December 21, 2021

Cloud technology refers to the delivery of computing services. It includes servers, storage databases, analytic databases, networking, and intelligence over the internet. In other words, cloud technology allows individuals to digitalize real-world operations and move them to the cloud. By doing so, they can perform them with more efficiency and incorporate a higher level of security.

Typically cloud services allow consumers to pay-as-they-go. This means that they only have to pay for the cloud services they want to use. By doing so, it allows businesses and organizations to run operations with low operating costs and formulate their internet infrastructure with much more efficiency.

There are different types of cloud deployment, these include, public cloud, hybrid cloud, private cloud, and community cloud. Similarly, there are also different services of the cloud. These include IaaS, PaaS, SaaS, and FaaS.

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The Future

Currently, cloud services are based on providing infrastructure. In the future, a cloud solutions company or provider will mostly sell solutions instead of infrastructure. You can expect AWS, Azure, and GCP to provide cloud computing services that many are familiar with today. However, they may all be considered primitive in the next couple of years due to rapid advancements.

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The Cloud Business Model

When migrating to the cloud, a business already has to make many inherent changes in its operations. These changes allow businesses to emerge into different avenues. It requires businesses to come up with a subscription pricing model. Moving to a subscription model changes a business’s cash flow dramatically.

One of the biggest changes, and often the one that is underestimated, is the impact on sales and marketing. Sales compensation and roles shift, and marketing also transitions away from push marketing to a more buyer-centric approach. The contractual relationship with your clients and partners also changes.

Not to mention, customer support also changes with the introduction to cloud services. Since the transaction value decreases, companies use more automation to support their clients. On top of that, they also build communities where users help each other before contacting the customer support representative.

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Changing Factors that will Drive Innovation and New Business Models

In the coming year, you will likely enter an era where technology will enable business model innovation. If you track down the factors that drive innovation, you will first come across mobility. Executives and business leaders find this factor key when adjusting their business models to fast-paced innovations.

Mobility creates all kinds of challenges that also breed different opportunities. Another factor of innovation is social media. These platforms increasingly influence behavior, and they can play an instrumental role in turning most businesses to the cloud. Many companies are into social media but are increasingly trying to figure out how to get value out of the social media platforms.

Cloud-based services allow businesses to leverage social media platforms in the best ways possible. The third factor is the idea of hyper-connectivity. This is the idea that all of your devices and appliances used in daily life have the ability and intelligence to talk to each other and create new business opportunities.

The fourth involves putting all the information together. This pertains to big data. Businesses will be looking at ways to use this data and streamline it using cloud solutions in the coming year. Enterprises will be looking at different ways to apply analytics to big data and make predictive analysis using relevant data. These factors create several opportunities that give rise to new business models.

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Business leaders today

Business leaders are beginning to realize that cloud computing is an important platform that enables them to capitalize on common issues with maximum efficiency. Executives and leaders are already using cloud services to enhance their revenue and profit by innovating their business models.

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Cloud’s Business Enabling Characteristics

Cloud computing potential is massive. The first important characteristic is cost-flexibility. Using cloud services, businesses will only have to pay variable costs, allowing them to use the increased revenue to scale towards greater success.

Scalability is the idea of enhancing business capabilities by leveraging increased resources. Therefore, cost-flexibility allows businesses to scale, venture onto other avenues and expand. With the help of the cloud, businesses can also experience increased market adaptability. This is the idea that you can bring prototypes and bring things to market much more quickly.

Another enabling characteristic is complexity. This is a prevalent factor today, and you must mask that complexity from your end customer. A cloud enables business leaders to handle the product or service variation without having the customer deal with the nuanced complexities of the market. Cloud innovation is also context-driven.

Context-driven variability is the idea that you can customize offerings, services, products, and more to the customers. Another characteristic that stands out is the ecosystem approach. This is the idea that business leaders have to link with their partners constantly, whether they are suppliers, customers, or more.

Ultimately, collaboration is incredibly important for future success, and the cloud enables business leaders to have efficient and transparent communication with different groups and people. It gives you access to the benefits of the network effect.

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Final Words

Cloud technology provides access to computing resources and programs through the internet. The right business model of cloud computing depends entirely on the business requirements. Nonetheless, all cloud technology services promise astronomical growth and new business models in 2022.

Clairvoyant Perspectives

Tags: Cloud Services

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